In a rare occurrence, in its third week, ‘Jumanji: Welcome to the Jungle’ rose to the #1 spot. It has been hovering in second place since it opened, which was one week after ‘Star Wars: The Last Jedi’. This weekend, ‘Jumanji’ took in $36 million bring its domestic gross to $244.3M.
ComScore’s senior media analyst, Paul Dergarabedian said:
“This is all about Jumanji’s staying power. This is a movie that was overshadowed by all the excitement around The Last Jedi, and yet Jumanji just kept plugging away and drawing audiences throughout the holiday … This is kind of unheard of for a movie this size.”
The film has been very well-received, earning an “A-” overall CinemaScore and a 77% freshness ranking on Rotten Tomatoes.
Younger fans were looking for something fresh after the holidays and Blumhouse’s ‘Insidious: The Last Key’ provided that, opening with $29.3M. This was despite a terrible 27% Rotten Tomatoes score. Reviews can make or break horror movies. Last year’s ‘Split’ got a great 75% rating and opened to a stellar $40M. Still, ‘Insidious 4’ is the third best January horror opening of all time, following ‘Split’ and ‘The Devil Inside’ ($33.7M).
Universal’s president of domestic distribution, Jim Orr said:
“We could not be more thrilled with that debut. It’s a fantastic result. The release date worked in our favor. There hasn’t been a similar film in a couple of months. “
Audiences were only semi-enthusiastic, giving this movie a fair “B-” CinemaScore.
That means that ‘Star Wars: The Last Jedi’ has dipped to #3, with $23.6M. With a grand total of $572.5M, ‘The Last Jedi’ now ranks as the sixth highest-grossing domestic movie of all time. All it needs to make is $50.8M for it to overtake ‘The Avengers’ at the #5 spot. Next week, ‘The Last Jedi’ will have to vacate some of its IMAX screens for the Liam Neeson action film ‘The Commuter’. The chart slip is simply due to time. Many diehards have seen the movie numerous times already, so it was just ‘The Last Jedi”s time to vacate the top spot.
In its third weekend, ‘The Last Showman’ continues its slow and steady trot at the box office. With $13.8M, the musical spectacle came in at #4 yet again. This picture is drawing the sophisticated older crowd that takes its time moseying to the cineplex. Another sign of this film’s success– the soundtrack is #1 on iTunes.
‘Pitch Perfect 3’, another musical (kind of), is sort of the opposite. Appealing mainly to the under 25 crowd, it was front loaded. With school back in, it’s predictably easing down the charts.
- Jumanji: Welcome to the Jungle (Sony) – $36 million
- Insidious: The Last Key (Universal) – $29.3 million
- Star Wars: The Last Jedi (Disney) $23.6 million
- The Greatest Showman (20th Century Fox) $13.8 million
- Pitch Perfect 3 (Universal) $10.2 million
Now that ‘Ferdinand’ has slipped out of the Top Five, the time may be right for another film aimed at the very young audience. Enter StudioCanal’s ‘Paddington 2’. And now may also be the time for straight-up adult skewing action. The bigger of the two action flicks opening next week is ‘The Commuter’, but ‘Proud Mary’ starring Taraji P. Henson could draw both the female audience and African Americans.
Check back to see how things shake up!