During this year’s San Diego Comic-Con, Lionsgate pulled off an epic surprise when they revealed that their upcoming film ‘The Woods’ is actually ‘Blair Witch’, the long-awaited and highly-anticipated sequel to the iconic found footage horror film ‘The Blair Witch Project’. And now that we’re about three weeks away from its premiere, the marketing campaign has kicked into high gear and has some new TV spots to get the world ready for a trip back to the Black Hills near Burkittsville, Maryland.
Lionsgate has released two brand new previews for ‘Blair Witch’ this week. The first one is your run of the mill movie commercial that offers a glimpse into what you can expect from the film. But as for the second one, it gives you a little bit more. The nearly 40-second spot is actually the introduction to a 360-degree VR experience. It reminds the viewer of the events from the original film while making a connection to the latest one as we learn that Heather Donahue’s brother James will be at the center of this trip to the Black Hills Forest. You can check out both videos below followed by the official synopsis of the film:
A group of college students venture into the Black Hills Forest in Maryland to uncover the mysteries surrounding the disappearance of James’ sister, who many believe is connected to the legend of the Blair Witch. At first the group is hopeful, especially when a pair of locals offer to act as guides through the dark and winding woods, but as the endless night wears on, the group is visited by a menacing presence. Slowly, they begin to realize the legend is all too real and more sinister than they could have imagined.
What do you think about the latest promotional material for ‘Blair Witch’? Do you think that it will be as well-received as the first film? And are you glad that there’s no hint of any reference to ‘Blair Witch 2: Book of Shadows’? Sound off in the comments.
‘Blair Witch’ starring James Allen McCune, Callie Hernandez, Brandon Scott, Valorie Curry, Corbin Reid, and Wes Robinson will be found on September 16, 2016.