Tomorrowland

While Disney certainly scored big adding the action-packed Lucasfilms and Marvel brands to its portfolio, the House of Mouse is still looking to its already established concepts for potential franchise possibilities.  The latest, hitting theaters on May 22, 2015 is ‘Tomorrowland’ based on the Disney theme park attractions, directed by Brad Bird (‘The Incredibles’) and starring Britt Robertson and George Clooney.

Tomorrowland‘ had previously been marketed as more of a family fantasy, but in order to hopefully tap into that big-budget summer action market, the newly released third trailer ramps up the action.  The plot centers on Robertson’s character Casey, discovering a pin that can transport her to a futuristic wonderland filled with jet packs, moving sidewalks and even more dazzling new discoveries.  Not to mention a few darker threats, including the military troopers that corner Casey and Clooney’s Frank in his seemingly dilapidated country home.  But nothing is what it seems.

Watch the trailer yourself below:

This action sequence certainly seems on par with the other big summer trailers we’ve seen.  Will adrenaline-craving action movie goers indulge and give this new brand a shot?

But that’s not all!  If you want a longer look at ‘Tomorrowland’ head to IMAX screenings of ‘Marvel’s Avengers: Age of Ultron’, which hits foreign markets this Friday and the US on May 1st.

Here is Disney’s official statement:

Additionally, a special presentation of the film ‘Tomorrowland’, featuring more than six minutes of footage to be introduced by director Brad Bird, will screen exclusively in IMAX theatres domestically and in select international markets beginning May 1. The extended first look of ‘Tomorrowland’ will screen directly prior to ‘Marvel’s Avengers: Age of Ultron’ and will play for the duration of that film’s run in IMAX.

Many reading this were probably already planning to check out ‘Avengers: Age of Ultron’, so consider this a sweet bonus.

Are you looking for something fresh to feast your eyes on in theaters?  Will ‘Tomorrowland’ score Disney a lucrative new franchise, like ‘Pirates of the Caribbean’ or is this another ‘John Carter’ or ‘Lone Ranger’ in the works?  Should Disney just stick to its acquired properties to deliver on the action front?

‘Tomorrowland,’ which lands in theaters May 22, stars George Clooeny, Brit Robertson, Hugh Laurie, Raffey Cassidy, Tim McGraw, Judy Greer, Kathryn Hahn, Keegan-Michael Key and Thomas Robinson.