Marvel Teams Up With Susan G. Komen Race For The Cure

Posted Monday, June 25th, 2012 10:00 pm GMT -4 by Jason Motes0

Komen Wolverine #315 breast cancer awareness cover October is Breast Cancer Awareness Month and Susan G. Komen For The Cure, the leading breast cancer education foundation has teamed up with Marvel Comics to spread awareness of the disease among comic fans. Eight Marvel titles in October will sport pink-hued covers: Avengers #31, Captain America #18, Captain Marvel #5, Fantastic Four #611, Invincible Iron Man #526, Mighty Thor #21, Uncanny X-Men #20 and Wolverine #315 (seen on the left, featuring Wolverine’s “daughter” X-23).

Here is Marvel’s official press release (courtesy of Comicosity.com):

New York, NY—June 25, 2012—Marvel Entertainment goes pink this October, launching a month-long campaign in support of Susan G. Komen for the Cure® during National Breast Cancer Awareness Month with all new covers on select October titles and educational material on Marvel.com. Throughout the month of October, the world’s most popular super heroes—IronMan, Captain America, Thor, Black Widow, Wolverine and more—will be featured on all-new variant covers with special pink-colored costumes available exclusively at comic shops*. Additionally, all Marvel super hero comics in October will feature a special one-page advertorial educating readers about breast cancer, complimented by additional content on Marvel.com and through social media.

“Marvel is proud to partner with Susan G. Komen For the Cure to support their unparalleled efforts to raise awareness about the risk of breast cancer to both women and men,” said Dan Buckley, Publisher & President of the Print, Animation & Digital Divisions, Marvel Worldwide, Inc. “We’re in a unique position to educate all our fans and increase awareness of the ways to fight—and reduce– this risk of this disease by utilizing our comics and online presence.”

The following comic books, on-sale in October, will feature special Susan G. Komen variant covers:

· Avengers #31
· Captain America #18
· Captain Marvel #5
· Fantastic Four #611
· Invincible Iron Man #526
· Mighty Thor #21
· Uncanny X-Men #20
· Wolverine #315

“Komen is thrilled to partner with Marvel Entertainment in the fight against breast cancer this October,” said Dorothy Jones, VP, Marketing at Komen. “This partnership will allow us to share critical information with this important audience, empowering them to take positive action for their breast health and for the women they love.”

Stay tuned to Marvel.com for more news on this initiative from Marvel Entertainment

To learn more about the fight against breast cancer and how you can support Komen, please visit Komen.org

*Retailers: please note that these special Susan G. Komen variant covers are only available to accounts in the United States, Canada and United Kingdom.

I found it interesting that they specifically named Iron Man, Thor, Captain America and Black Widow. Looks like they’re cashing in on the success of Marvel’s The Avengers at the box office. Not that there’s anything wrong with that! Anything to spread awareness!

What do you think? Will you be picking up any of these pink variant covers? Comment below!

http://twitter.com/Ehzoterik Stacey Miner

Nope. Not buying these. I am disappointed in Marvel selling out like this.
- Flashman
  
  Is Marvel being paid to do this?
  - Irish1
    
    No, not the opposite. Marvel will will actually provide Komen with funding from the sales of the comics. Komen provides women across the US and many other places throughout the world with life saving screening and other services. They also have a large research portfolio (they are the second largest funder of breast cancer research in the world – second only to the US govt.) So, whether or not you agree with every decision they make…they help the most vulnerable women get access to care.
    - Flashman
      
      Thanks, I must confess to being a bit perplexed by the hate shown here.
- JasonMBowles
  
  Selling out? it’s charity!
MM237

They’re doing it for a good cause, but they should find another organization to support, one that isn’t hypocritical. You cannot say “everyone deserves a lifetime” and then give money to a group that kills thousands of helpless human beings every year. Everyone should mean just that, everyone. And on top of that, it’s perpetuating the very disease they want to cure. The link is irrefutable. They should never have cowed to leftist pressure and stood firm in defunding PP.
- Flashman
  
  Sorry, what? Care to clue up someone not au fait with US medical care politics?
  - Cynthia
    
    Flashman, someone would have to clue in MM237 first. Essentially, he’s referring to the fact that 17 of the 120 Susan G Komen Affiliates in the Nation, provide grants funding to planned Parenthood clinics to provide breast cancer and breast health clinical exams and screenings. This is done through a grants process, leaving no room for the funding to be used for any other purpose. Be careful what you read online, unfortunately there are more people talking about things they don’t understand, than listening to facts……but isn’t that just our nature
    - Flashman
      
      Ok cheers, I figured MM237 was alluding to something along those lines.
Cynthia

Hooray!! I love Marvel and even more so now! Where can I get my copies!! Way to go and THANK YOU for doing your own research and understanding how Susan G. Komen operates and supports our local communities. I can’t wait for these to be released.
Erika

I wish they would have teamed up with the american cancer society instead of komen. By now I think the “awareness” phase of breast cancer is saturated enough and Komen spends a lot of money on advertising.
- Cynthia
  
  Erika, I’m very involved with a local Komen Affiliate and I want to share with you that though it appears hundreds of thousands of dollars are spent to promote our local Race for the Cure, that advertising is provided to our affiliate free of charge and considered an In-Kind Sponsorship in support of our largest fundraising effort. it doesn’t cost the organization a dime and in fact, there is less than a $200 per year advertisng budget for this. Things are not always….what they appear to be.
  - JasonMBowles
    
    Thank you for the information, Cynthia!
    - Cynthia
      
      Thanks for the forum Jason, there’s a great deal of misleading information floating around about Komen and they do outstanding work in our communities.

Marvel Teams Up With Susan G. Komen Race For The Cure

Related posts:

Recent Comments