‘Pacific Rim’ Viral Campaign Begins With Memo and Alert Test

Posted Wednesday, November 28th, 2012 02:34 pm GMT -5 by

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Guillermo del Toro’s aliens vs. robots film ‘Pacific Rim’ isn’t scheduled to be released for another 8 months, but the viral marketing for the movie has begun! The film is expected to be one of the biggest films of 2013 and fans are excited to see what del Toro has up his sleeve in this first foray into directing since his last film ‘Hellboy II’ 5 years ago.

Warner Bros. has set up a new website for the Pan Pacific Defense Corps which has a countdown clock set for an event that is to take place 14 days from now. Del Toro has said in the past that a trailer for the film would come out in December. Could this be what the clock is counting down to?

There is also a “leaked” copy of a letter from the Great Britain Air Command nominating pilots for the PPDC Jaeger Initiative:

 Leaked Memo From the PPDC (Pacific Rim)

Interesting to note is that one of the pilots’ name has been redacted. Wonder why? Will this be the name of the brash young never-one-to-follow- rules-kind-of-officer-that-will-save-the-world that these types of movies seem to have?

Meanwhile, here’s a short video to familiarize yourself with the Kaiju Emergency Broadcast Alert System just in case a Kaiju is spotted in your area:

The viral material is rather tame at the moment but who knows what will emerge in the next 14 days? Guess we’ll have to wait until the clock hits zero to find out.

Synopsis:

When legions of monstrous creatures, known as Kaiju, started rising from the sea, a war began that would take millions of lives and consume humanity’s resources for years on end. To combat the giant Kaiju, a special type of weapon was devised: massive robots, called Jaegers, which are controlled simultaneously by two pilots whose minds are locked in a neural bridge. But even the Jaegers are proving nearly defenseless in the face of the relentless Kaiju. On the verge of defeat, the forces defending mankind have no choice but to turn to two unlikely heroes—a washed up former pilot (Charlie Hunnam) and an untested trainee (Rinko Kikuchi)—who are teamed to drive a legendary but seemingly obsolete Jaeger from the past. Together, they stand as mankind’s last hope against the mounting apocalypse.

Guillermo del Toro’s ‘Pacific Rim’ stars Charlie Hunnam, Idris Elba, Rinko Kikuchi, Charlie Day, and Ron Perlman and opens in theaters on July 12, 2013.

 

Source: Total Film

  • http://www.facebook.com/profile.php?id=569102845 Michael Christmas

    There is a slightly good look at one of the creatures on the video on the Defense Corps website provided. Its at 0:41. Looks like the shark-faced one he has mentioned in interviews, dead and being transported on an aircraft carrier.