Netflix’s Marvel shows seem to be circling the drain. The streaming service already axed ‘Iron Fist’ and ‘Luke Cage’ because viewership had plummeted from season to season and now comes word that ‘Daredevil’ Season 3 drew less than half the viewers of 2016’s Season 2. Netflix doesn’t make its streaming numbers public, but Screen Rant has acquired this information via Jumpshot, an analytics company that monitors activity across a variety of devices. The information gleaned from Jumpshot is based solely on activity in the US, so it’s possible ‘Daredevil’ Season 3 has performed better overseas, but more likely, it is doing about the same.
The analysis of ‘Daredevil”s performance is mostly centered on first week numbers. The norm with Netflix shows is that they perform at their peak during that period and then drop sharply. Jumpshot previously noted the sharp decline in viewership for the two cancelled Marvel shows. ‘Daredevil’ is the longest-running of these programs and therefore has three seasons versus the two of the others. Season 2 actually held up stronger than the sophomore installments of the other three original shows. But it looks as though people are simply growing bored with the Marvel shows across the board, resulting in ‘Daredevil”s 57% drop.
Keeping things in perspective, Jumpshot reports that ‘Daredevil’ S2 is, to this day, the most watched show on Netflix since 2016. So, even with a significant drop, the show might be doing okay. It appears that regardless of the shrinking viewership, ‘Daredevil’ S3 still drew more viewers than the second seasons of ‘Iron Fist’ and ‘Luke Cage’, which reportedly lost two thirds of their audience season-over-season.
Screen Rant reports to have even more data regarding the Marvel shows’ performance, which it will explore in the coming days, so check back for more info as we learn of it.
At this point, Netflix still has a third season of ‘Jessica Jones’ and a second for ‘The Punisher’ on the way. We’ll have to wait and see how they do.
Are you still tuning in to the Marvel Netflix shows? Or has their time come and gone?