While the second season of ‘Iron Fist‘ was awesome, no one was too surprised when it was canceled with how poorly the first was received. When it happened to ‘Luke Cage‘ it actually ended up being a shocker. Now, we’re down to only ‘Daredevil‘ and ‘Jessica Jones‘ on Netflix. While fans have always preferred these two shows, there is one metric that is indicating that they might be on the chopping block as well. If this data proves to be true, we might be on the verge of losing both of these other fan-favorites as well.
The data comes from Crimson Hexagon who monitors social media engagement. According to their findings, the social-media buzz for each series has dropped significantly with each new season. This isn’t just for the first two shows that were canceled but for the remaining two as well. No one has access to Netflix viewership numbers outside of the company and since we can’t see ratings, it is only social media metrics which have any chance of giving us a clue as to how viewers are ingesting each of these Marvel TV series.
We’ve got a breakdown of the data points to share with you. For ‘Luke Cage,’ the premiere had over 300,000 Twitter and Instagram posts when it was released while in June the second season only had 50,000 posts.
The same went for ‘Iron Fist’ which went from 120,000 posts to 20,000 at the most.
Ouch. Those fists didn’t help capture much social media attention this time around.
While ‘Daredevil’ and ‘Jessica Jones’ both had dipped as well, they weren’t quite as severe which may mean these two have gotten at least another season to brings things around.
‘Jessica Jones’ went from nearly 300,000 posts for the first season to just under 150,000 earlier this year for the second season. A dip yes, but not as drastic as the earlier ones.
‘Daredevil’ has had the lowest dip from first to the second season going from 275,000 to 200,000. There isn’t a full month’s worth of data for the third season quite yet, but at the time the data was pulled there had been about 75,000.
The elephant in the room is that we know Disney is launching its own streaming service in the near future. While the Netflix shows aren’t quite as family friendly as what we’re expecting to see launch on the service, it is competition coming from within and both Disney, and Marvel TV is likely less thrilled about supporting shows outside of the new service or Hulu if they don’t have to.
Do you think that we’ll end up seeing every Marvel show canceled on Netflix in the upcoming year or will the last holdouts remain for the immediate future? Could ‘Luke Cage’ and ‘Iron Fist’ return as ‘Heroes For Hire’? Share your comments in the thoughts below, True Believers!
Source: Business Insider