It seems that ‘Battle: Los Angeles’ isn’t the only film that’ll be using the media to its advantage. On March 11, 2011 at 12:00 a.m. PT, Paramount Pictures launched the movie trailer for its highly anticipated film, ‘Super 8,’ from writer/director J.J. Abrams and producer Steven Spielberg, in partnership with Twitter. This exclusive trailer premiere marks a first for both the studio and the site; and the partnership creates a new viral means of distributing a trailer to fans first on Twitter and allows them to share amongst their peer networks on a global scale. Super 8 is set for release June 10, 2011.
Fans can visit Twitter.com/Super8Movie to get the first look at the trailer and use the hash tag #Super8Movie to share information about the movie with friends. Paramount is syncing its Twitter account with Facebook to connect the conversation between the two popular platforms.
“With Twitter, fans are able to foster a real time conversation in a communal viewing environment and we wanted people everywhere to have the chance to discover the ‘Super 8’ trailer here first,” said Amy Powell, Paramount’s Executive Vice President, Interactive Marketing Strategies & Film Production.
In the summer of 1979, a group of friends in a small Ohio town witness a catastrophic train crash while making a super 8 movie and soon suspect that it was not an accident. Shortly after, unusual disappearances and inexplicable events begin to take place in town, and the local Deputy tries to uncover the truth – something more terrifying than any of them could have imagined.
‘Super 8’ is a Bad Robot/Amblin Entertainment production, directed by Abrams from his original script and produced by Steven Spielberg, Abrams and Bryan Burk. The film stars Kyle Chandler (‘The Day the Earth Stood Still’), Elle Fanning (‘The Curious Case of Benjamin Button’), Joel Courtney, Gabriel Basso (‘Meet Bill’), and more. It’s scheduled for release by Paramount Pictures nationwide on June 10th.
For more information, go to www.Super8-Movie.com.
