Like his slightly dimwitted alter ego Ash, Bruce Campbell is no wallflower. The time is approaching for the Academy of Television Arts & Sciences to single out the TV shows and stars of the past year for excellence and Campbell wants in! The brazen actor, in character as Ash, is launching a campaign to land himself an Emmy nomination (and hopefully a win) for Outstanding Actor In A Comedy Series for Starz’ ‘Ash Vs. Evil Dead’.
Using the slogan “Make the Emmys Groovy Again”, Campbell has released a series of short promo videos.
You can watch them below:
Campbell plans to release two more videos in coming days. In addition to his online campaign, Campbell will be posting actual billboards in Hollywood aimed at industry insiders. It is believed that one such billboard will go up at Sunset and Fairfax in Los Angeles.
Regarding Campbell’s unusual approach, Starz EVP Communications, Theano Apostolou said:
“If there’s one thing that the 2016 campaign season has taught us, it’s that voters respond to a bold pitch. You can’t really go wrong by getting out of the way and letting Bruce Campbell do what he does best… which is pitch Bruce Campbell. We think his chainsaw hand will help cut through all the noise.”
It’s actually quite common for studios and networks to promote those they hope to score nominations in trade publications and other outlets, so this is not necessarily a rarity. But Campbell is hoping that fans on social media will help spread the word and drum up support.
The Emmys are not open to public vote, but it’s possible that enough online support could catch the eye of insiders that do make these decisions.
And it’s not completely out of the question. The Emmys have been quick to embrace shows on nontraditional outlets like Amazon Prime and Netflix. Starz may be a small network, but that doesn’t rule out one of their shows or actors from scoring a nom.
Last year’s nominations were: Anthony Anderson for ‘black-ish’ on ABC; Louis C.K. for ‘Louis’ on FX; Don Cheadle for ‘House of Lies’ on Showtime; Will Forte for ‘The Last Man on Earth’ in FOX; Matt LeBlanc for ‘Episodes’ on Showtime; and William H. Macy for ‘Shameless’ on Showtime. Jeffrey Tambor won for the series ‘Transparent’ on Amazon Prime.
Can Bruce Campbell chainsaw his way into such illustrious company?