We’re just under three weeks away from the release of ‘Star Wars: The Force Awakens’ and to say that everyone is excited is an understatement. Not only are the new fans curious about what the hubbub is all about, but the old fans are anxious to return to a galaxy far, far away. And since the promotional campaign began for the film, Walt Disney Pictures and Lucasfilm haven’t been afraid to utilize nostalgia to bring those tried and true champions of the Force (or the Dark Side) back to their local movie theaters. Each trailer, poster, and TV spot has been expertly crafted to evoke a specific reaction from the long-time fanatics. I mean, they had to know that Han Solo saying “We’re home.” to Chewbacca was going to get more than a few people choked up. But now they’re really going back to the very beginning of the ‘Star Wars’ franchise with the latest promo material.
Earlier this week, IGN released a trio of one-sheet posters for ‘Star Wars: The Force Awakens’ that are made to look like the ads that promoted ‘Star Wars: A New Hope’ back in 1977. Featuring white text on a black background, these old-school retro posters are incredibly simple, yet they have so much meaning behind them to those in the know. You can check them out below:
And just for good measure, here are the original posters from back in the day:
This isn’t the first time that the studio took a throwback and updated it for ‘Episode VII’. Around this time last year, J.J. Abrams and Kathleen Kennedy revealed the names of some of the main cast by using images made to look like the classic Topps trading cards. Thanks to that creative nod to the original trilogy, we were finally able to put the names Rey, Finn, Poe Dameron, and Kylo Ren to the faces that we had seen in the first teasers.
What do you think about these new posters for ‘Star Wars: The Force Awakens’? What other retro promotional items do you hope or expect to see before the film comes out? Share your thoughts and theories in the comments below.
‘Star Wars: The Force Awakens’ starring John Boyega, Daisy Ridley, Adam Driver, Oscar Isaac, Andy Serkis, Domhnall Gleeson, Max von Sydow, Lupita Nyong’o, Gwendoline Christie, Harrison Ford, Carrie Fisher, Mark Hamill, Anthony Daniels, Peter Mayhew, and Kenny Baker hits theaters on December 18, 2015.