The Science Channel and the Discovery Channel will be teaming up to air a live lunar landing, calling it an “Apollo Moment” for the millennial generation.
The networks have teamed with Google Lunar XPRIZE, which is a $30 million competition where teams aim to land an unmanned aircraft on the moon by December 31, 2015.
Not only will the networks air the actual landing, but they will air a miniseries that will follow these teams throughout their entire process. Basically these teams have to land an aircraft on the moon, have it travel 500 meters and have it transmit pictures and videos back to Earth. Seems easy enough, right?
“More than half of the world’s population has never had the opportunity to experience a live broadcast from the moon,” stated vice chairman of president of XPRIZE Robert K. Weiss.
“Partnering with Discovery Channel and Science Channel will allow us to engage the public around this milestone event, creating an ‘Apollo Moment’ for the next generation.”
Eileen O’Neill, the Group VP at the Discovery Channel, Science Channel and Velocity, sees this opportunity as a way to give audiences the compelling television content they so desire.
“The $30 million Google Lunar XPRIZE offers all the ingredients of fantastic television; stakes, competition, big characters and mind-blowing visuals. It’s the perfect project for Science Channel and Discovery Channel to partner on. When the winning craft touches down on the moon’s surface, it’s going to trigger buzz and inspiration all over the world. Our intention is provide a live, front-row seat to history being made, just as we did with Nik Wallenda’s ‘Skywire’ event and the upcoming ‘Everest Jump Live’.”
Airing live TV events have proven beneficial to both broadcast and cable networks. Does the moon landing intrigue you? Will you be watching?