When promoting a movie, studios usually have to think of new and exciting ways to get their audiences hyped up since practically everything has been done before. However, who would have thought that when the marketing team from ‘The Amazing Spider-Man 2 was told to think outside of the box, they would take it to mean a cereal box?

As bad as that joke was, there is nothing bad about these brand new clips from Marc Webb’s upcoming Spidey sequel courtesy of Kellogg’s. The most awesome part is that Stan Lee, comic book legend and one of the founding fathers of Marvel Comics as we know them today, provides the narration in all three. You can check out what the Generalissimo has to say about one of his most famous creations in these videos featuring some new looks at the various villains our friendly neighborhood web-slinger will be facing in his next feature film later this year:

Out of all three new clips, I find the most interesting being the one that focuses on Harry Osborn. Until now, we haven’t really known what Dane DeHaan’s version of the character would entail. We’ve known for a little while that he would be stepping into the Green Goblin persona rather than his father and we recently got our first look at the glider-riding ghoul, but we didn’t really know his Harry’s motivation for coming back into play after being absent in the first movie of this rebooted franchise.

What do you think about the latest promotional videos for ‘The Amazing Spider-Man 2’? Did you enjoy Stan Lee’s retro-feeling narration? Which villain are you most excited to learn more about when the movie finally hits theaters? Share your thoughts in the comments below.

‘The Amazing Spider-Man 2’ starring Andrew Garfield, Emma Stone, Jamie Foxx, Dane DeHaan, Chris Cooper, Paul Giamatti, and Sally Field swings into theaters in 3D on May 2, 2014.

Source: Collider