Over the weekend, I reported on the progress of Joss Whedon’s ‘The Avengers’ at the box office, and how much it was expected to make once the weekend was completed. Now we have the official numbers thanks to Deadline.
While it didn’t set any midnight showings records, it ended up having the biggest midnight opening of any superhero movie ever, the second highest single day take of all time at $80.8 million on Friday, and the highest Saturday of all time with $69.7 million. Most important of all, ‘The Avengers’ scored the biggest domestic opening of all time by bringing in a total of $207.4 million, dethroning ‘Harry Potter and the Deathly Hallows Part 2’. It also reached $200 million faster than any other film in history, achieving the milestone in only three days. Deadline is saying that, at this point, in total, ‘The Avengers’ made $654.8 million. How crazy is that?!
I’m sure IMAX isn’t surprised by these numbers. In North America, they ran out of seats to sell for the 275 digital-only IMAX screens over the weekend. IMAX reports that “17 of the top 20 engagements in North America playing the film were IMAX runs, and 110 domestic IMAX locations established a new opening Saturday record. The domestic per screen average will come in at approximately $55 K for the weekend. It was [also] IMAX’s biggest domestic opening weekend for a digital only release, and IMAX’s biggest opening for 2012 so far.”
On top of all that, plus grossing more than all the previous Marvel Studios movies during presale combined, Deadline goes on to say that ‘The Avengers’ also had the biggest opening weekend of all time in Russia, Mexico, Brazil, Argentina, Ecuador, Central America, Peru, Bolivia, Hong Kong, Malaysia, New Zealand, and the Philippines.
All this in only twelve days of being released internationally and three days domestically. I wonder how much more it will make after this week.
I’m sure Joss Whedon, Kevin Fiege, and everyone at Disney and Marvel had a very good Monday thanks to these numbers. And they deserve it for not only giving the audience a spectacular comic book adaptation, but an amazing film all around.