‘Star Wars: The Complete Saga’ Sets New Blu-ray Record With Over One Million Sold

Posted Friday, September 23rd, 2011 10:00 am GMT -4 by

Even with angry fans lamenting over the changes George Lucas  made to his original ‘Star Wars’ trilogy, it didn’t stop them from buying the  Blu-Ray set. Released just last week, ‘Star Wars: The Complete Saga’ has now sold over a million copies and has set a record in the high definition homevideo format.

According to Variety, of the over 1 million copies sold of  the set, about 515,000 were sold in the U.S. With the set selling for around $80 a piece, this translates to over $84 million from worldwide sales with the U.S. accounting for $38 million of that number. These figures make ‘Star Wars: The Complete Set’ the number 1 title in the history of Blu-ray. The pre-orders of ‘Star Wars: The Complete Saga’ alone was enough to break records.

One of the advantages of Blu-ray over DVD is not only  because of the visual appeal of a movie on Blu-ray but what you can do with that technology. According to Mary Daily, executive VP of marketing for Twentieth Century Fox Home Entertainment, and Vincent Marcais, senior VP of International marketing for Twentieth Century Fox Home Entertainment, “With the Blu-ray, audiences can go deeper into the mythology than ever before and reconnect with everything they love about the saga in the best possible quality.”

“Once again our fan’s enthusiasm to celebrate ‘Stars Wars’ continues to amaze us,” added Kayleen Walters, senior director, marketing at Lucasfilm. “Our goal was to deliver a premium product that they could enjoy with their family and friends and we are thrilled that they are enjoying it as much as we hoped they would.”

So apparently the revisions that Lucas made didn’t hurt the sales. Over the weekend, Twitter was filled many people who tweeted their opinion of the set. Did you buy ‘Star Wars: The Complete Saga’? What did you think? But most of all, is it too late to buy stock in Lucasfilm?

  • I see all the fans that were complaining bought the altered films on Blu-ray anyway. That is why Lucas keeps making changes. He knows that, no matter what he does, fans will still buy it because it’s Star Wars. The only way to get Lucas to stop mucking with these films is to speak with your wallets and not buy the “remix” versions.

    • Anonymous

      I’m guessing either a lot people didn’t know or didn’t care

    • Janice Kay

      I agree. It’s like watching really bad sequels and getting that obligatory feeling that you need to see it just because you’re a fan. So you spend the money anyway.

  • Bill Gelwick

    People keep acting as though Lucas is doing this simply for the money. While yes, he has made tons of money by revamping these films, the primary motivation has got to be the fact that this is his baby. Lucas has spent the majority of his adult life working on these films, and wants them all to accurately reflect the vision he has had for them all along.

    although, it looks like the result he sought with the original decision, not to release any of the movies on DVD until all 6 were finished, has been realized here. Am I the only one who still has the originals and Episode 1 only on VHS?